Ben & Jerry\u2019s Ice Cream co-founder to share expertise in UCCS scholarship fundraiser<\/p>\n
COLORADO SPRINGS, Colo. \u2013 Jerry Greenfield, co-founder of Ben & Jerry\u2019s Ice Cream, will talk about values-led leadership, social consciousness, and entrepreneurship at an April 7 fundraiser for student scholarships to the University of Colorado Colorado Springs.<\/p>\n
Greenfield, and Ben & Jerry\u2019s co-founder Ben Cohen, are known for using their values-based business practices to build a $300 million ice cream empire from a single Burlington,Vt., storefront. <\/p>\n
Greenfield\u2019s address will begin at 5 p.m. at the Gallogly Events Center. The event includes a reception, book signing and Greenfield\u2019s comments. Tickets are free to UCCS students, $20 for the general public. They can be purchased at =www.ticketswest.com<\/a>. Event proceeds will support scholarships to UCCS.<\/p>\n \u201cThis is an opportunity for all of our students to learn how socially responsible business practices are good for business,\u201d Tracy Gonzalez-Padron, director, Daniels Fund Ethics Initiative, College of Business, said. \u201cThis reinforces what students are learning about business ethics and responsible management in the classroom from a recognized business leader.\u201d <\/p>\n Author of the best seller, \u201cBen & Jerry\u2019s Double-Dip: Lead with Your Values and Make Money, Too\u201d (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of values-led business, and an inspiring wake-up call about the growing international influence of the socially conscious or mission driven corporation.<\/p>\n Greenfield\u2019s presentation is a tribute to America\u2019s entrepreneurial spirit, full of anecdotes and radical business philosophy. It also addresses the great sense of fun that is the company\u2019s hallmark, illustrated with the serving of Ben & Jerry\u2019s ice cream for the entire audience.<\/p>\n Greenfield was born in Brooklyn, New York, four days before his future business partner Cohen. He grew up and went to school in Merrick, Long Island. It was there that he first met Ben in junior high school and the two have remained close friends ever since. Greenfield graduated from high school with a National Merit Scholarship and enrolled at Oberlin College to study pre-med.<\/p>\n At Oberlin, Greenfield got his first taste of the ice cream industry when he took a job as a scooper in the college cafeteria. After graduation, he worked as a lab technician in New York and lived with his school buddy Ben in an apartment on East 10th Street. In 1977, the two friends decided to fulfill a dream they both shared: running a food business together. The two eventually settled on ice cream, and opened Ben & Jerry\u2019s Homemade ice cream parlor in Burlington, Vermont in May 1978.<\/p>\n Ben and Jerry soon became known throughout Vermont for their rich, unusual flavors and community-oriented approach to business. A model for American business success, Greenfield and Cohen have been recognized for fostering their company\u2019s commitment to social responsibility by the Council on Economic Priorities and by the U.S. Small Business Administration which named them U.S. Small Business Persons of the Year in 1988.<\/p>\n To see a video of Greenfield, visit http:\/\/www.greatertalent.com\/videos\/?speaker=JerryGreenfield<\/a><\/p>\n The Daniels Fund Ethics Initiative at the UCCS College of Business is co-presenting the event along with the CU Foundation, the UCCS Auxiliary Services Department and the Office of Student Activities.<\/p>\n \u201cHelping to bring this level of expertise to UCCS is one of the most exciting aspects of the Ethics Initiative at the College of Business. It\u2019s a benefit that reaches beyond our students to our faculty, staff, alumni and community,\u201d Venkat Reddy, dean, College of Business, said.<\/p>\n The College of Business Ethics Initiative is part of a five-year program supported by a $1.25 million grant from the Daniels Fund. The purpose of the College of Business Ethics Initiative is to instill ethical principles into the personal and organizational decision-making process of every member of the UCCS community. This integrative learning environment will create leaders with integrity, capable of responsible global business management and conscious of the accountability inherent in corporate governance.<\/p>\n The UCCS College of Business was established in 1965 and has more than 1,300 undergraduates and 450 MBA and distance MBA students. The College of Business and Administration awards the Bachelor of Science in Business and Bachelor of Innovation degrees. The Graduate School of Business Administration awards the Master of Business Administration degree. More than 7,300 alumni of the College of Business live and work around the world.<\/p>\n The University of Colorado Colorado Springs, located on Austin Bluffs Parkway in Colorado Springs, is one of the fastest growing universities in the nation. The University offers 36 bachelor’s degrees, 19 master’s and five doctoral degrees. The campus enrolls about 9,000 students annually.<\/p>\n","protected":false},"excerpt":{"rendered":" Ben & Jerry\u2019s Ice Cream co-founder to share expertise in UCCS scholarship fundraiser COLORADO SPRINGS, Colo. \u2013 Jerry Greenfield, co-founder of Ben & Jerry\u2019s Ice Cream, will talk about values-led leadership, social consciousness, and entrepreneurship (Full Press Release)<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-558","post","type-post","status-publish","format-standard","hentry","category-pressreleases"],"_links":{"self":[{"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=\/wp\/v2\/posts\/558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=558"}],"version-history":[{"count":0,"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=\/wp\/v2\/posts\/558\/revisions"}],"wp:attachment":[{"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleases.uccs.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}